Is “Yoga Bod” the New Skinny?

What’s This Research About?

This study provides a systematic analysis of physical appearance-related attributes from three leading yoga lifestyle magazines published between 2010-2015: Yoga Journal, Om Yoga & Lifestyle, and Yoga Magazine. Media frame content of the magazine cover captions was also analyzed, in addition to whether differences in characteristics existed depending on whether the magazine’s mission statement reflected traditional yogic philosophy versus more exercise and fitness.

About The Author


Jenn Pilotti

TITLE: Is the “Yoga Bod” the new skinny? A comparative content analysis of mainstream yoga lifestyle magazine covers



DATE: 2016

AUTHORS : Jennifer B. Webb, Erin R. Vinoski, Jan Warren-Findlow, Meagan P. Padro, Elizabeth N. Burris, & Elizabeth M. Suddreth

Body objectification: Tendency to equate women with their bodies in contemporary Western society

Media frame: Thematic lens through which an individual interprets an underlying motivation for engaging in specific behaviors broadcasted through the media

Sociocultural theory: Psychological theory that looks at the contributions society makes to individual development

Yoga body: A stereotypical representation of a female yoga practitioner that involves being thin and lean

37 million U.S. adults practiced yoga within the last six months of 2016

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By |2018-09-10T22:54:17-04:00September 11th, 2018|Yoga Methods, Yoga Poses|0 Comments

About the Author:

Jenn Pilotti has a BS in exercise physiology from UC Davis. After graduating in 2002, she was hired by the Beach and Tennis Club at Pebble Beach as a full time personal trainer. While there, she had the privilege of working with individuals of all ages, many of whom had aches and pains from a life well led. This piqued her interest in injuries, prevention, and pain. After years of undirected self study (and after leaving the security of a full time position to go out on her own), she enrolled in an online program through AT Still University, eventually acquiring a master's in human movement while working full time. After graduating, she continued to read research and write about its application to her work with clients. She fell in love with yoga in 2004, finally became 200 hour RYT in 2014 after years of workshops and self study (there seems to a theme), and continues to study somatic disciplines. She is DNS exercise trainer certified, FRCms, MovNat level I certified, GMB trainer certified, has taken PRI respiration, myokinematics, impingement and instability, and pelvis restoration, and has read an embarrassing number of books on movement, psychology, and wellness. She has an insatiable curiosity about what makes for a healthy person, physically and mentally, and she finds herself often asking why things work for some and not for others. She strongly believes in the power of knowledge and the power of movement. Learn more about Jenn Pilotti.