What’s This Research About?

This study provides a systematic analysis of physical appearance-related attributes from three leading yoga lifestyle magazines published between 2010-2015: Yoga Journal, Om Yoga & Lifestyle, and Yoga Magazine. Media frame content of the magazine cover captions was also analyzed, in addition to whether differences in characteristics existed depending on whether the magazine’s mission statement reflected traditional yogic philosophy versus more exercise and fitness.

About The Author

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Jenn Pilotti

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